Namesake is a blend of two cultures - America and New Zealand. We proudly honour our American roots through traditions and the art of embroidery, while the natural beauty and slow pace of the New Zealand countryside inspires our designs and commitment to premium, natural materials.
Hi, I'm Ellie, founder of Namesake, I am passionate about sharing my craft so thank you for being here!
Here is a bit about the journey that led me to create Namesake-
Upon starting a family in 2020, I was passed down simple, yet sentimental keepsakes from my childhood. The memories they held brought me genuine happiness and bridged the distance between my life in New Zealand and my roots and family in East Coast, USA.
As both a creative outlet for a new mother, and in the hopes to make something that would become keepsakes for my new family one day, I began embroidering. First birthdays, first Christmas's, first day of school...Namesake was born with the intention to create timeless pieces that can preserve these special moments and bring them back for many years to come.
Namesake pays homage to my East Coast roots by embracing the traditional craft of embroidery and nostalgic Americana
designs.
It also uses the gifts of New Zealand including NZ merino wool and premium local craftsmanship.
From hand drawing our designs to stitching each piece to order, the entire embroidery process is done with care and love in our studio in Auckland.
xx Ellie
We believe things that take time and that are made with intention have deeper meaning and lasting sentiment. This is why your personalised keepsakes are embroidered-to-order by our passionate and skilled team in New Zealand.
From the design of our products to the quality materials with which they’re made, your keepsakes are in good hands.
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